Holiday Trends · August 1, 2026 · 5 min read
Holiday Trends to Prepare Your Best-Selling Collections
From Halloween to Christmas, the biggest sales windows need months of preparation. Here's how to plan your seasonal collections.
Holiday Trends
Seasonal selling is a marathon, not a sprint. The stores that dominate Halloween in October started designing and listing in July.
Use this checklist to map out design drops, production timelines, and ad spend for each major holiday window in 2026.